This is closely followed by users over 41 years who constitute 19.1% of the total. However, the largest age demographic (33.5%) is composed of users below 24 years. Out of the total WeChat users in China, 25% belong to the age group of 25 to 30 years while another 13.8% of users are aged between 31 and 35 years. 42.8% of users are female, while 57.2% of accounts are male. What are WeChat’s User Demographics?Īlmost 40% of WeChat Users are Between 25 and 35 Years of Age and. The immense popularity of this platform is the force that drives countless brands to invest heavily in WeChat marketing.
It also allows you to read news, play games, shop, share glimpses of your life, read interesting articles, make payments, book a cab, and so much more. However, WeChat isn’t limited to just being a messaging app. Rise in the number of monthly active WeChat users from Q2 2011 to Q4 2020 A whopping 45 billion messages are exchanged on WeChat every day. As of December 2020, the combined monthly active users of Weixin and WeChat grew to 1.225 billion, up 5% year-on-year. However, in China, it continues to exist as Weixin. In 2012, it was rebranded as WeChat for the international market. It went on to become an integral part of people’s lives helping them connect with friends and family through text messages, voice, and video calls. Originally launched by Tencent in January 2011 in China as a messaging app called Weixin, WeChat has grown by leaps and bounds. WeChat has over 1.225 billion monthly active users. After all, nothing beats concrete proof, right? So, before you go ahead and formulate your WeChat marketing strategy, we would strongly recommend that you check out these statistics regarding WeChat users, demographics, market share, and more. Here are some interesting WeChat statistics that will help you understand just how powerful this platform is. CAN I TRACK/TARGET/ANALYZE MY CUSTOMERS DATA BASE? Yes you can! HOW CAN I USE AN OFFICIAL WECHAT ACCOUNT TO PROMOTE MY BUSINESS? We have some tips for you on our blog.This article was last updated in December 2021.Īre you planning to expand your business into the Chinese market? You’re going to need a strategy that largely revolves around WeChat marketing, focused on WeChat users. HOW CAN I MANAGE MY ACCOUNT? WeChat has a platform where you can manage your account - personalize it, manage the userĭatabase and send messages.
DOES MY ACCOUNT NEED TO BE IN CHINESE? Depending on your target, you can use Chinese and/or another language. Choose the type of account that you prefer, choose a nameįor your official WeChat account and we apply for you! Once created, the account will be transfered WHAT DOCUMENTS DO I NEED SO YOU CAN SET UP THE ACCOUNT FOR ME? No documents needed.
HOW ABOUT THE OFFICIAL ACCOUNT CREATED BY TWINOVA? It will be registered under a Chinese company and will be available for WeChat users outside and inside China. CAN FOREIGN COMPANIES SET UP A WECHAT ACCOUNT? Yes, but the official account will only be available for international users. Chinese companies can set an official WeChat account available for both international and Chinese users. FAQ WHO CAN SET UP AN OFFICIAL WECHAT ACCOUNT? International companies can set an official WeChat account, but it will NOT be available for WeChat users in China.
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